Gents of London Structure Cream Strong Hold Professional Hair Styling Wax (1 x 50g)

Some people did not like the smell but I really do. It is definitely a class product and one that I can see using much more of in the future. It holds well all day long on medium/short hair and it leaves the hair looking natural, not clumped together and greasy.

I've decided to grow my hair out and it has reached that awkward stage where it's just longer than medium length. So it can be mess and needs taming to look presentable at work.I've used the gents of London carbon clay when my hair was shorter and that was great.So I picked this because of pervious products from gents if London and its high hold factor.Applied to towel dried hair (So slightly damp). It works wonders of keeping my hair in place throughout the day.Another great point is it's ease of washing out.Smells great as well.Highly recommend this if you're in the awkward stage of hair growth.

When will hair product development teams realise if a guy wants to smell of a scent he will choose a fragrance/cologne to wear?! We don't want a hair product with an overpowering smell!I'm so gutted as this product works really well and is well priced. I thought I had finally found a cheaper alternative to Wax Zero By Vilain. This stuff is really nice to apply and makes styling easy. It has a decent hold and minimal shine when applied to blown dry hair at least (despite the description). Despite what others have said this definitely didn't leave my hair greasy. But the smell (which is an ok smell I guess, just not something I would choose) is just too strong. I could still smell it throughout the day despite applying a good quality fragrance. Sigh. Back to my Wax Zero, which has no scent!

I've been looking for a product that has decent hold and is smooth to apply. This product was better than I expected for the price but did not meet all my requirements. Hold actually seems pretty good and still allows hair to feel loose and normal rather than the hard clumpy feel you get from some high strength pomades. The biggest issue for me is the consistency of the product when applying. I wanted a styling cream as all strong hold products I have tried are very thick to apply and my hair ends up falling out when I apply it. This cream is not smooth. Rather it's quite sticky and is just as thick as those other products (yes I have tried rubbing it between my hands before applying). If I add a bit of water, it's much easier to apply but then this lessens the hold. Smell is not a feature but does not smell bad. Final thing - I found it annoyingly difficult to put the lid back on once finished with the tin. Takes a few attempts to line up the thread.

My partner now wont use any other product. This stuff smells nice, styles really well without looking gelled or sticky and holds the style well all day. Have bought about 7 of these now and will continue to order.

Great product for styling my hair (very thick hair) holds this in place throughout the day, and remains plyable.Only downside, is the smell when first using this, but the smell soon goes away.

Big fan of this brand, the cream does exactly what I need - I do use salt spray first mind you from Gents of London as well - so that always helps, smells great not over powering or annoying. Has a good finish and has a slight subtle shine to it which I don’t mind. Great product would highly recommend.

Tried something different than my usual hair product and this initially seemed good as it is advertised as having a strong hold. This has not been the case, I have tried varying amounts of this product and no matter how much I have put on, this has absolutely struggled to hold my hair in place and creates a ridiculous amount of flyaway hair. I will be requesting a refund as this has been of no use. Also seems overpriced for the amount you actually get.